Toyota Urban Cruiser Taisor launched at starting price of Rs 7.73 lakh

The Urban Cruiser Taisor is essentially a badge-engineered Maruti Suzuki Fronx

Toyota Kirloskar Motor has launched the Toyota Urban Cruiser Taisor at starting price of Rs 7,73,500 (ex-showroom). The top variant is available for Rs 13,03,500 (ex-showroom).

1.2L Dual Jet, Dual VVT Engine		All New 1.0L Turbo Engine
Variant	Ex Showroom Price (INR)	Variant	Ex Showroom Price (INR)
E MT	₹ 7,73,500	G 1.0L Turbo MT	₹ 10,55,500
E MT CNG	₹ 8,71,500	G 1.0L Turbo AT	₹ 11,95,500
S MT	₹ 8,59,500	V 1.0L Turbo MT	₹ 11,47,500
S AMT	₹ 9,12,500	V 1.0L Turbo AT	₹ 12,87,500
S+ MT	₹ 8,99,500	V 1.0L Turbo MT Dual Tone	₹ 11,63,500
S+ AMT	₹ 9,52,500	V 1.0L Turbo AT Dual Tone	₹ 13,03,500

Masakazu Yoshimura, MD and CEO of Toyota Kirloskar Motor and Regional CEO at Toyota Motor Corporation (TMC) said at the event, “The Indian market has always been of paramount importance to us, both in terms of product offerings and introduction of advanced technologies. This emphasis was further underpinned by the recent creation of a new region where the Indian market plays an even more crucial role acting as the hub of the new “India, Middle East, East Asia & Oceania Region”. At Toyota Kirloskar Motor, we believe that the company is strategically positioned to capitalise on its 25-years excellence legacy backed by an aspiration to establish new standards in the Indian automotive industry.

Looking ahead, our business strategy in the market will be to continue to focus on contributing to national priorities of localization, developing a highly skilled workforce and achieving carbon goals. Furthermore, the customer first culture will continue to define our market strategy for years to come. With the newly introduced All-New Urban Cruiser Taisor, we are underlining our commitment to the customers by expanding choices to cater to their distinct needs thus delivering ‘Mass Happiness to All.”  

Also speaking at the launch, Tadashi Asazuma, Deputy Managing Director – Sales-Service-Used Car TKM & Lexus said, “Today marks a momentous occasion as we launch the All-New Urban Cruiser Taisor, an exceptional addition to our diverse vehicle lineup in the country. Over the years, our focus has been to deliver unparalleled customer delight by constantly adapting to evolving mobility requirements and lifestyle preferences. Inline, our efforts have also been to ensure that we enhance accessibility to our world-class products and benchmark value propositions thus energizing our mission of ‘Leave No One Behind’.

With its stylish exterior, refreshing interior, and advanced technological features, we are confident that the introduction of the All-New Urban Cruiser Taisor will further reinforce Toyota’s robust presence in the SUV segment. Overall, the segment is becoming extremely popular owing to evolving lifestyle preferences where buyers are looking for a versatile vehicle suitable for multi-usage. The new addition will certainly complement our existing and comprehensive SUV lineup comprising of LC300, Legender, Fortuner, Hilux and Urban Cruiser Hyryder as they continue to uphold strong positions in their respective segments.”

Commenting on the new launch Sabari Manohar, Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor said, “The All-New Urban Cruiser Taisor combines a power packed performance, best in-class fuel efficiency and a striking exterior design offering a sense of pride associated with Toyota’s SUV legacy. Its unique and stylish aerodynamic exterior design, combining form and function is aimed to enhance both visual appeal and performance. This new SUV also integrates advanced powertrain technology to ensure that the All-New URBAN CRUISER TAISOR delivers a seamless balance of performance and efficiency. Moreover, safety features with 6 airbags, Vehicle Stability Control with Hill Hold Assist & roll over mitigation in addition to other advanced features will ensure a safe driving experience. Modern tech features such as Head-Up Display, 360 View Camera, wireless charger and the (9”) HD Smartplay Cast infotainment system with wireless Apple CarPlay and Android Auto connectivity will fulfil customers aspiration for a seamless and convenient journey.”