The programme supports early-stage startups working to make life in cities more sustainable, livable, and resilient
MINI India announced the launch of URBAN-X by MINI in India. URBAN-X supports Indian urban tech startups for the first time under the global MINI Impact programme. The programme supports early-stage startups working to make life in cities more sustainable, livable, and resilient. The programme extends to India for the first time along with seven other countries including Brazil, Mexico, South Africa, Portugal, France, Spain and Germany.
Vikram Pawah, president BMW group India, said, “MINI is and has always been an urban brand. Born out of a crisis as a response to the first gasoline crisis in the late 1950’s, its small footprint, creative use of space, and innovative design and engineering laid the foundations of an iconic brand. URBAN-X by MINI follows the same creative spirit for startups reimagining city life and has created a leading programme for urban tech entrepreneurs, providing them with the network and necessary resources to have an unparallel advantage in scaling up their solutions. With successful launches in markets across the world, URBAN-X is now ready to enter the Indian market. We are delighted to invite Indian startups to share their creative solutions to tackle challenges in our urban cities.”
MINI India along with Utopia, the world’s first urban innovation group for urbantech entrepreneurs in emerging cities will identify the right startups in India with the best ideas to tackle urban challenges in India. A combination of experts on all aspects of early-stage venture including leading industry mentors who deeply understand regulated industries, urban design and planning will evaluate applications from startups.
One winning team from India will participate in the 4-week programme by URBAN-X that provides a tailored journey to get to ‘product-market fit’ through an intensive and immersive programme, both virtually and for a week on campus at the URBAN-X.
Entrepreneurs from participating countries will receive support tailored to the stage and needs of their startup. For idea stage startups, the experts will focus on customer discovery, business roadmap, and pitching the solutions. For seed stage companies, product and pitch will be reviewed, a strategy to enter the market framed, and the supply chain assessed.