Price starts for the 2024 Swift at Rs 6.49 lakh and goes up to Rs 9.64 lakh
L to R Hisashi Takeuchi, MD & CEO, and Partho Banerjee, SEO, Marketing & Sales, Maruti Suzuki India Limited at the launch of the 2024 Swift
Maruti Suzuki India Limited (MSIL) has announced the launch of the 2024 Maruti Suzuki Swift, setting new standards in the hatchback segment. With prices starting at Rs 6.49 lakh (ex-showroom), the latest iteration of the Swift aims to redefine the segment with its modern design and advanced features.
| Variant | MT | AGS |
|---|---|---|
| Swift LXi | 6,49,000 | – |
| Swift VXi | 7,29,500 | 7,79,500 |
| Swift VXi (O) | 7,56,500 | 8,06,500 |
| Swift ZXi | 8,29,500 | 8,79,500 |
| Swift ZXi + | 8,99,500 | 9,49,500 |
| Swift ZXi + DT | 9,14,500 | 9,64,500 |
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said at the launch, “Since its launch in 2005, the Swift brand has been a symbol of excellence in the Indian automotive landscape. It pioneered the dynamism in the premium hatchback segment and captured the hearts of millions of customers. Our vision for the Epic New Swift is to build on its strong legacy by redefining the Joy of Mobility for Swift lovers and driving enthusiasts alike. The all-new Z-Series engine is a futuristic powertrain that brings about a new dimension of performance and sustainability, making it the most efficient hatchback in its segment. We are committed to meet and exceed our customers’ aspirations and will continue to steer the transformation of the Indian automobile industry by introducing advanced technologies for delivering superior performance.”
Commenting on the launch, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “With over 29 lakh customers in India, the Swift brand name holds a special place in the hearts of customers. Each generation of this premium hatchback has been ahead of its time, anticipating and addressing evolving customer aspirations. With the introduction of the Epic New Swift, we are building on the rich legacy and raising the benchmark. The revolutionary Z-Series engine offers the best of both the worlds by combining performance with higher fuel-efficiency and lower emissions. Armed with a host of safety features such as 6 airbags, 3-point seatbelts for all seats, ESP, ABS with EBD, Hill Hold Assist, the Epic New Swift underscores our commitment to constantly offer enhanced occupant safety. These, in addition to a feature-rich cabin, make the Epic New Swift the most compelling driver-oriented product in its segment.”
Design and Exterior
The Epic New Swift features a bold stance with a signature silhouette, staying true to its iconic DNA. Boasting smoky LED projector headlamps, boomerang LED DRLs, and a glossy black front grille, the Swift exudes a futuristic appeal. The vehicle also sports LED front fog lamps, LED rear combination lamps, and 38.10cm (15inch) precision cut two-tone alloy wheels, enhancing its athletic profile. Buyers can choose from a range of vibrant colours including the newly introduced Luster Blue and Novel Orange, along with other options like Sizzling Red, Pearl Arctic White, Magma Grey, and Splendid Silver. Additionally, three dual-tone colour combinations are available to suit individual preferences.
Interior and Cabin
Inside, the all-new cabin of the 4th Generation Swift offers a sporty ambiance with a fresh layout featuring a ‘centre floating design’ for the dashboard. The piano black treatment with satin matt silver inserts and asymmetrical dials for the instrument cluster add to the sporty appeal. Notable features include a flat-bottomed steering wheel, 22.86cm (9inch) Smartplay Pro+ infotainment system, fast-charging A & C Type USB ports for rear seat occupants, rear AC vents, cruise control, and keyless entry, ensuring comfort and convenience for all passengers.
Safety Features
Safety takes precedence in the Epic New Swift, equipped with a comprehensive array of active and passive safety features. Standard safety features include 6 airbags, ESP, Hill Hold Assist, ABS with EBD and Brake Assist, and 3-point seat belts for all seats with reminders. Additionally, a reverse camera with a wider view enhances convenience and peace of mind for drivers.
Engine and Performance
The Epic New Swift introduces Maruti Suzuki’s brand-new Z-Series engine, engineered for sustainable mobility and spirited performance. The 1197cc engine delivers 80.46bhp(60kW)@5700rpm of power and 111.7Nm@4300rpm. It offers excellent low-end torque delivery for better acceleration and is touted as the most fuel-efficient hatchback in its segment, boasting an exceptional fuel-efficiency of up to 25.75kmpl. The introduction of a hydraulic clutch mechanism ensures smoother clutch engagements and disengagements, while an Auto Gear Shift (AGS) transmission option is available for enhanced comfort and fuel efficiency.
Technological Features
The Epic New Swift promises a host of cutting-edge technological features including a 22.86cm (9-inch) SmartPlay Pro+ infotainment system with wireless Apple CarPlay and Android Auto, ARKAMYS surround sense, wireless charger, and Suzuki Connect with advanced vehicle information and alerts.
Custom Accessory Packages
Complementing the sporty nature of the Swift are two exclusive custom accessory packages – RACING ROADSTAR and THRILL CHASER, tailored to appeal to the tastes of Swift enthusiasts. The RACING ROADSTAR package offers sporty exterior and interior accessories styled with carbon patterns, while the THRILL CHASER package features energetic exterior and glamorous interior accessories designed to instill a driving rush. Additional optional accessory highlights include front grille inserts, window frame kits, seat covers, interior styling kits, exterior styling kits, hood and roof graphics, and more.
