The new variant AX5 Select is priced at Rs 16.89 lakh (ex-showroom)
Mahindra & Mahindra Ltd, India’s leading SUV manufacturer, has introduced the new AX5 Select variant for the XUV700. Priced at Rs 16.89 lakh (ex-showroom), this variant aims to make luxury accessible to a broader audience by offering premium features at a competitive price point.
Premium Features at an Attractive Price
The AX5 Select variant of the XUV700 is equipped with an array of impressive features typically associated with higher-end models. It includes a Skyroof for an expansive view, a Dual 26.03cm HD Superscreen for an immersive driving experience, Push-Button Start/Stop for added convenience, and a spacious 7-seater configuration. These features enhance the appeal of the AX5 Select, making it an excellent choice for customers seeking luxury and performance without a hefty price tag.
New Campaign: “Fast Forward to the Big League”
To promote the AX5 Select variant, Mahindra is launching a new campaign titled “Fast Forward to the Big League.” This campaign highlights the significant leap in value and features that the AX5 Select offers. It targets individuals aspiring to own a luxury vehicle while maintaining budgetary constraints. The AX5 Select variant is positioned as a perfect blend of luxury, performance, and affordability, catering to the aspirations of the next generation of achievers.
Continuous Innovation and New Offerings
Mahindra continues to innovate and expand its product lineup to meet the evolving needs of its customers. Recent additions to their offerings include the 7-seater configuration in the MX variant and the limited Blaze edition on the AX7L trim. The Blaze edition features a distinctive Blaze Red colour, dual-tone black exterior elements, and an all-black interior with red accents, providing a bold and unique look.
Enhanced Customer Experience
To improve the customer experience, Mahindra has significantly increased its production capacity. This strategic move aims to reduce waiting periods for new vehicles, typically bringing them down to four to eight weeks depending on the variant.
Key features of AX5 Select (AX5 S)
· SkyroofTM
· Dual HD 26.03 cm Infotainment and 26.03 cm Digital Cluster Screens
· In-built Navigation with Native Maps
· Adrenox with 75+ Connected Features
· Personalized Greeting and Safety Alerts
· Amazon Alexa Built-in
· Push Button Start
· Wireless Android AutoTM
· Wireless Apple CarPlay Compatibility
· AdrenoX Connect with 1-year free subscription
· 6 Speakers with Sound Staging
· 3rd row AC
· 2nd row seat with armrest and cup holder
· 2nd row 60:40 One-Touch Tumble
· Flexible Boot Space (3rd row 50:50 split with recline)
· LED DRL
· 2nd row Map lamps
· Tilt Adjustable Steering
· Speed Sensitive door locks
· Centre arm rest with storage
· Bottle holder in all doors
· Adjustable headrest for all 4 window seats
· Follow me Home Headlamps
· Roof lamp for 1st and 2nd row
· MicroHybrid Technology
· ISOFIX
· Electrically Adjustable ORVMs
· Arrow-Head LED Tail lamps
· Full-sized Wheel Covers